MailChimp Email Marketing
MailChimp email marketing is a tool that I use with my business. In Addition, I offer this service to my customers.
Not heard of MailChimp?
Here is a little information from their About Page. More than 12 million people and businesses around the world use MailChimp. MailChimp Email Marketing Service allows business to send marketing emails, automate messages and targeted campaigns. Plus, it offers great reporting to help with future marketing.
How does this benefit me (and you)?
MailChimp keeps track of customers and future customers that have expressed interest in my services and enjoy following my posts. It allowed me to integrate a seamless subscription form on my website for people and businesses that would like to receive information and updates from me.
MailChimp allows a double opt-in. What is the benefit of a double opt-in? I helps to keep your email list clean. If you follow me at all, you know I like clean data.
Are you still asking what is double opt-in?
Double opt-in is a two-step process. A visitor fills out the form on your website to join your email list. Once they have subscribed on your site, they will receive an email confirming that they do wish to join the list. Clicking the link confirmed the email address and they actually want on the list. Here is an article from the MailChimp knowledge base.
Have you heard of the CAN-SPAM Act?
What else can you do with MailChimp?
You can send out your blog post automatically with the RSS feed option located within Campaigns. Yes, you can do this from your website. However, MailChimp has the option to create a template or select a pre-built templates. This gives your blog email the same polished look each time it is sent. It also lets you customize the colors so that you can stay within your branding. Another great advantage is that you can monitor your open rates. Did they actually open the email? Did they click-through to your website?
Would you like to send out promotional emails? Maybe you would like to run a sales or launch a new product. Yep, you can do this too. MailChimp is a great way to market to your audience and know if they opened the email. They also have an A/B Campaign option. This allows to test two different emails to see which has better open rates.
MailChimp has a freemium level! Starting out you can join free and receive some really great functionality. If this functionality is enough for you it is available up to 2,000 people combined on all subscription lists. This lets you get comfortable with the product without any financial investment.
MailChimp is a great way to stay in front of your ideal customer and grow your business.
Love the idea, but would prefer to have us help you get started? Or maybe you are already using MailChimp and would like extra help. Complete the form below and we will be in touch!