My final topic to round out my series on MailChimp is Reporting. Woot! If you are new to my website, you can find my blog under Thoughts Page. For the past few weeks I have covered MailChimp, one of the tools that I use and aid my clients in using.
Reporting is a key pillar in MailChimp. It’s easy to send out your Campaign, but if you do not circle back and look at the results how do you know if your efforts were successful?
Did anyone actually open up the email?
Did you successfully draw them to click on the links in your message?
The beautiful thing about email marketing is that you actually know if your subscriber opened the email or not. MailChimp also gives you the ability to resend the campaign to subscribers that have not open the email to increase engagement.
On For Days
I could go on for days talking about the benefits of reports and all its data. Because your time is valuable I am going to just touch on the basics.
In the top menu bar of MailChimp select Reports. Once in Reports select either the Campaign or Automation to drill down into the report. The Campaign or Automation will open to the Overview. This will give you a great idea of how your campaign or automation is performing.
- Opened – how many subscribers opened the email
- Clicked – Did you have links in the email? If the answer is yes, clicks gives the number of people who clicked the link in the email.
- Bounced – hard and soft email bounces
- Unsubscribe – they no longer wish to subscribe to your list or receive your email marketing
Open Rate is how many of the subscribers opened the email compared to the amount that did not. MailChimp gives you the list average and compares this rate to others in your industry. Under Account details it provides a list of the industries you’re able to select to compare with.
Click Rate is how many of the subscribers clicked on a link in the email campaign, if you provided any. Did you have a link to your website or maybe social media pages?
If you have high open and click rates it means that you had a successful campaign. It will be a great base for other campaigns as your subscribers found your subject line interesting, leading them to your valuable information. If you have low open and click rates you may want to tweak your campaign.
Hard Vs Soft Bounces
This is a permanent failure. Such as email or domain no longer exist. It could also mean that the server has completely blocked emails from you.
This is a temporary failure. The email box is full, email server is down, your email exceeds the limit size or simply it is too large.
They elected to opt out of your email marketing.
A Little Off Reporting
This is a little off subject, but still a really great example of how you can use MailChimp to build your subscriber list. This week I was totally drawn into Sarah Beth Yoga. I’ve been a subscriber to Sarah’s YouTube channel for a few years and know that she uses MailChimp. I was super excited to see that she is hosting a 30 Days of Yoga Challenge at the beginning of the year. I loved how she handled her campaign for this, or should I say Automation, because that is what she is utilizing. I signed up not only for the yoga, but to watch how she handles her Automation in MailChimp.
I hope you have found my series on MailChimp useful to your business. Check back… wait, better yet… subscribe to receive my thoughts directly in your inbox! My goal is to give you content that is helpful, because I know that is the type of emails that I actually skim. Really, who reads it all?
While I know that you are capable of managing the tools within MailChimp, keep Miss Task in mind should your priorities change and need someone to help get through all your tasks.