Social media acts like a business card for your online businesses. It is a way to network and provide valuable connections. Oh my goodness, I’m not sure how you feel about it, but creating social media content is never-ending, with sometimes little return. It's easy to get overwhelmed when you’re constantly creating new content, which is time-consuming and, for some, challenging. It doesn’t have to be that way when you use the strategy of repurposing long-form content for your preferred social media platform. One of my favorite processes in repeatable content systems would be repurposing content for social media and your business.
The Power of Repurposing
Repurposing content is simply changing up your existing content to social media platforms that you like to hang out on. By doing so, you increase the value of your long-form content, have the potential to reach a wider audience and extend its lifespan. You can increase visibility and engagement by repurposing your content. When repurposing social media, you can recycle that content and give a really juicy, long-form piece of content a new life three or six months later.
Techniques for Repurposing Long-Form Content
Blog to Infographic:
Transforming a blog post into an eye-catching infographic is one of my favorite things to put in a newsletter to subscribers. You're taking written content and transforming it into visual content. As for repurposing blog content for social media and your business, the infographic is perfect for Pinterest. For Instagram, you can change it into a Reel by switching out the background with a stock video or B-Roll that you create yourself.
YouTube to Video Clips:
If your primary long-form content is for YouTube, pull out all the key points and repurpose the recording into short video clips. Besides changing these into YouTube shorts, they can also be Pinterest Video Pins, Facebook and Instagram Reels. Don't forget about TikTok if that's your platform.
Repurpose those videos into SEO-optimized blog posts on your website. You always want to lead people to things you own. I like to think of social media as rented ground; you may get an unexpected eviction notice.
Podcast to Blog Post:
Turn your podcast episodes into SEO-friendly blog posts. Begin by having the podcast transcribed. Descript does the transcribing for me. When change your podcast transcription into a blog post that allows your content to be found by Google when it is optimized for SEO.
It's the same process for podcasts. Repurpose content for social media by creating audiograms to share across your prefered social platforms. I’d like to mention that I use Descript for easily creating social media audiograms.
Benefits for Online Life Coaches
Best Way To Increased Reach and Exposure:
The best way to increase the reach and exposure of your social media content is by making content in the format the platform is currently pushing. For example, Instagram is showing reels to people that are not currently following you. Unlike, stories that only your audience or followers will see.
Repurposing content gives you the potential to reach someone new that is searching for exactly what you offer. It allows you to share your expertise with a wider audience beyond your regular followers and establish yourself as a thought leader in your niche.
Time and Effort:
Creating original content for all platforms from scratch can be time-consuming. Repurposing content saves valuable time and effort by using what you’ve already created with your existing long-form content.
These are perfect activities to assign to your Content VA, allowing you to focus on engaging with your new found audience. Repurposing content on your social media makes creating a content calendar much easier! If you like you can come up with a simple repeatable pattern for re-promoting your content. This allows your content calendar to be filled easily without effort.
Reinforcement of Your Key Points:
Repetition is key when it comes to your important messages. By repurposing content, you're not attempting to come up with new ideas. I don’t know about you, but rarely do I purchase from someone that I just started to follow. I am definitely a lurker.
After you publish your new content you want to make sure to drive traffic to that content. When you're keep the content theme in line with your new published long-form content it allows you to do this from all the social media platforms. Plus, you can use the same content for consistent and impactful across your different social media channels.
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It’s Time To Wrap This Up
With all the different processes you set up in your business, repurposing long-form content for social media is a powerful strategy you should not overlook. Without a doubt, recycling content for social media and your business frees up your valuable time.
This simple process can highlight your expertise and attract new clients with minimal effort. When you are juggling all the balls in your life, it is a way to get back a little more of your time and energy. Thank you so much for reading. I appreciate you and I hope you make it a great week.
